Implement an integrated marketing strategy
Feel like your marketing is all over the place or that your efforts never amount to measurable results? An integrated marketing plan can help. By creating and executing on your integrated marketing plan, you can:
Decide how to spend your marketing budget for the biggest impact
Make sure each marketing tactic builds on your previous efforts
Measure the effectiveness of each tactic
See results faster and adjust your strategy when needed
Track deadlines across marketing channels and work ahead when possible
Create a website you’re excited to show off
Whether your existing website could use a little love or you’re starting fresh, I can help. With your ideal customer in mind, together we will:
Create a comprehensive website strategy based on industry best practices
Choose the right website hosting platform for your business
Design a site you love and that's easy for people to use
Tell your story using compelling content and imagery
Improve your website’s performance in search, helping you get more traffic
Launch an online store or membership website to sell your products and services
Make a plan to keep your website going strong, safeguarding your investment
Get found online with search engine optimization
You invested time and money into your website. Make sure the right people find it with search engine optimization (SEO). Part art and part science, SEO makes sure your site comes out on top. With your ideal customer in mind, together we will:
Conduct a competitive analysis and identify key differentiators
Audit your existing website content and pinpoint opportunities for improvement
Research and select keywords to guide content creation and SEO efforts
Utilize SEO best practices to optimize new and existing website content
Evaluate website speed and mobile-optimization
Set up Google Search Console to track your site’s progress
Tell your story through content creation
Unique and compelling content sets your business apart and powers your search engine optimization efforts. Maybe you have ideas in mind, but writing isn’t your thing or maybe you’d rather hand the process off to someone else entirely. We can work together to:
Create unique and authentic content for your website that sets you apart from the competition, including web page copy, videos, infographics, check lists, cheat sheets, and more
Refresh and repurpose existing content to be used across all channels
Edit and format content created by your team for use in marketing
Evaluate blogging as a content strategy for your business
