Holdgrafer Marketing
Holdgrafer Marketing
Authentic and actionable marketing for small businesses

You love
what you do.

(Marketing it? Not so much.)


Marketing your business doesn’t have to be painful. And it shouldn’t cost a fortune.

Launching a website, mastering search engine optimization (SEO), and creating content can feel like a part time job you just don’t have time for. Add in social media, blogging, advertising and email campaigns, and it’s easier to put off marketing until tomorrow and get back to helping your customers. But that doesn’t grow your business.

Do you:

  • Know you need to market your business but you aren’t sure where to start?

  • Wish your website was helping new people find you, but don’t know where to spend your time—and money—to get results?

  • Feel overwhelmed by all of the options and choices, wishing someone could point you in the right direction?

You are not alone.

What if marketing could be easy, effective, authentic, and affordable? What if it could even be fun?

Spoiler alert: It can.


I’m Rachel.

I help small businesses
and entrepreneurs harness
the power of digital
marketing to grow their
bottom line.


Story teller. Creative. SEO strategist. Geeky lover of all things digital marketing.

I’ve worked in marketing for 20 years. About 15 years ago, I discovered the magic of combining marketing with the power of the Internet. And I’ve been geeking out on creating websites, SEO, content creation and copyediting, and integrated marketing strategy ever since.

Now I leverage those skills to help small businesses find new customers and improve their bottom lines. Together we create customized digital marketing strategies they can feel good about, that drive results—and that don’t break the bank.

Ready to Make MArketing Fun again?

Schedule a free 15-minute phone consultation to see if we’re a fit.



What my clients are saying

We hired Rachel to help us with SEO and copywriting for our three websites and she delivered better than we could have hoped for. We are now ranking on the 1st page of Google for our main search terms as well as many others. This has resulted in a noticeable increase in traffic, conversions and revenue. Her suggestions led to increased email signups, lead capture and business growth. Hiring Rachel was hands down the best investment we made in our business this year.
— Dianne Bondy, activist, author & yoga teacher

I reached out to Rachel for assistance in rebranding my business and her support was, and is, invaluable. I am a wellness professional, not a marketer; so I appreciate having someone I can trust to walk me through this important part of my business. I also appreciate that Rachel listens to my ideas and offers feedback about what makes the most sense from a marketing standpoint using language that I can understand. I tried working with other marketers and I felt as though I was being talked down to for not understanding the lingo; this is never an issue with Rachel. I can’t recommend Rachel highly enough. My business now has a great new look and I feel supported!
— Justine Mastin, LMFT, therapist, author, and yoga teacher

Deborah Foutch works with mixed media and fiber to create one of her pieces of soil conservation art.
I worked with Rachel to redo my art website. She is a joy to work with, organized, skillful, patient and innovative. I had been working on updating my website myself for more than a year and I spent more money and time on my do-it-yourself project than I paid this consummate professional. I absolutely love the beautiful, functional website I got working with Rachel.
— Deborah Foutch, Fiber and Mixed Media Artist

If you want a digital marketer with heart, look no further. I’ve worked in ministry, wellness, and personal growth for decades. I was excited to take my business to another level and thought a website could help. I had no idea that what Rachel would really help me craft was a clearer vision of my professional work in the world. She was as much coach as website creator, asking open questions regarding the services that I currently provide and those that I hope to provide as I grow and expand my business. Rachel gets the technology, but more importantly, she sees and understands the person behind the website and what’s really important to them. I am truly grateful.
— Moya McGinn Mathews, life coach, officiant & Yoga teacher

I’ve been a yoga instructor for 25 years and I’ve never been a fan of the business end of things. In early 2018, my professional life took a turn and I needed a website. Rachel created a beautiful and comprehensive website for me that authentically reflects my values. She also helped me create and launch a monthly newsletter. These efforts have increased my visibility and my ability to reach a far greater number of students. I am very impressed with Rachel’s digital marketing skills, know how, and the results her work has rendered. I highly recommend working with Rachel for growing your business as she is creative, insightful, timely, professional and a pleasure to work with.
— Tara Cindy Sherman, E-RYT 500, YACEP, yoga teacher

I wanted a website but honestly had no idea where to begin or how to do it. Rachel took the time to understand my vision and personality. She offered suggestions and shared ideas, letting me choose those that I found most appealing. She took the stress out of creating the website and gave extra attention to details I never would have thought of! I highly recommend the professional and personal touches she will bring to your project.
— Jacquie Barbee, E-RYT 200

Rachel was easy to work with and so full of information and answers. She was also very responsive and got things done in a timely way; I never felt back-burnered. But, best of all, she made a beautiful, user-friendly website for me! I can’t wait for the business to start pouring in.
— Helen K. Martineau, Book Editor